So who the heck am I? I think the best place to start is with my one core belief…
It was 2010 and my life was about to take a drastic turn but I didn’t know it yet.
My body had quietly started to shut down because of an auto-immune disease. My business, my work and my identity shut down too. I went from managing my condition to being managed.
For three years I fought. I fought to find a treatment that would give me my life back. I fought to keep it together when friends and family became too afraid to witness my decline and I had to dig for the strength to comfort them. Mostly, I fought for hope.
After my health turned around, I expected to pick up the pieces of my life and rebuild. But no matter how hard I tried, I couldn't seem to get it up. My motivation, my drive, my spark was gone.
Losing it all was devastating. More devastating though was losing my purpose…
Without purpose, we have no reason to get out of bed in the morning, no reason to fight, no reason to keep going.
As a storyteller, I have an incredible opportunity to open people’s eye’s, hearts and minds to a library of possibilities that can inspire them to use their voice, take action and make their difference.
Combining that skill with marketing - a discipline with a mostly bad rep as an OG intruder - gives brands the option to embrace marketing and make a more meaningful impact without all the obnoxious hype.
Story Marketing is an unrivaled strategy because with very little effort, it brings down walls and opens the door for connection in a way other marketing methods can’t. That’s the super power of story so few people talk about...
Once shared, story creates the ultimate domino effect because when you help people feel like they matter, you transform them. Transform them and you’ll have a buyer for life. Create a buyer for life and your business - and life - is also transformed.
Why am I sharing this with you?
Because one afternoon in my kitchen, when I had all but given up on finding my place in this world, the idea for Story Marketing came to me and I was brought back from the brink of defeat. Sometimes purpose is found and sometimes purpose finds you.
Today, my purpose is clear. So clear, I’ve created an entire online academy dedicated to making an overwhelming task (marketing) a little bit easier so that tiny, under supported brands can do more enjoyable things like spend time with people they love, create delightful things, and carve their name in the universe.
"Liz helped me brand and promote myself without feeling like crawling under the carpet! The kind of strategic insight she offers is as priceless as her tactical results giving your business a colossal advantage."
Subscribe to my tips and case studies and access the Sell with Story Summary - a peek at the five must-tell messages every brand needs to share on web pages, in social media and on video. How else will people know about your fabulosity? It's FREE!
(one of my clients got goose bumps after writing her first story selling sales page. everyone loves story, the teller and the tellee. you’ll love it too.)