Answer These Two Questions and You're On Your Way to Creating an Offer That Sells

business Oct 26, 2018

So then she asked...”but how do I know what that is?”

“It’s simple really”, I replied...

“Know your people.”

There are two crucial questions to ask yourself when creating an offer that sells:

1. What do my people aspire to?

2. What’s getting in their way?

There's no better jumping off point than the answer to these two questions. Armed with this insight, you're primed to create things that solve and delight.

Liz Pabon

WRITER. EDUCATOR. CREATOR OF LICENSE TO THRILL (an on-demand course in buyer attraction): Former ad executive, brand agency founder and sales veteran (that's fancy-talk for looong time gangster). I teach women how to write with personality - so they have a steady stream of business at their doorstep. A distinct voice will do that and a whole lot more (but not your laundry).