So then she asked...”but how do I know what that is?”
“It’s simple really”, I replied...
“Know your people.”
There are two crucial questions to ask yourself when creating an offer that sells:
1. What do my people aspire to?
2. What’s getting in their way?
There's no better jumping off point than the answer to these two questions. Armed with this insight, you're primed to create things that solve and delight.
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