So then she asked...”but how do I know what that is?”
“It’s simple really”, I replied...
“Know your people.”
There are two crucial questions to ask yourself when creating an offer that sells:
1. What do my people aspire to?
2. What’s getting in their way?
There's no better jumping off point than the answer to these two questions. Armed with this insight, you're primed to create things that solve and delight.
If we were lounging side-by-side at the Catskills, we’d bond over fruity drinks with pink umbrellas and then exchange emails on the back of a ring stained coaster. (HOW FAB IS THAT?!)
THE BAD NEWS? We’re all out of coasters. The good news? We can still become email pen-pals. Yay! My email is email@example.com. What’s yours?
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