Answer These Two Questions and You're On Your Way to Creating an Offer That Sells
So then she asked...”but how do I know what that is?”
“It’s simple really”, I replied...
“Know your people.”
There are two crucial questions to ask yourself when creating an offer that sells:
1. What do my people aspire to?
2. What’s getting in their way?
There's no better jumping off point than the answer to these two questions. Armed with this insight, you're primed to create things that solve and delight.
HEY THERE!
I'm Liz Pabon
I'm a former advertising executive-turned-course-creator-turned-brand-strategist-turned coach and mentor-turned-writer who's obsessed with Sephora, Homegoods, rescue dogs and Cherry Garcia ice cream. My mission? To show you how to build a brand you can be proud of and a business that pays the bills and pays it forward (without all the overwhelm).
