For a Brand Message That Make Brad Pitts Abs Look, Meh

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Personality Identifier

Saves you from having a bland, blah, Bullwinkle message - and being stranded on lookalike island.

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Needs Locator

Imagine having a magic decoder ring that engineers your best message for you. Yeah, it's a thing.

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12-Message Formats

We'll go through the different formats, what they mean and why they'll change your literal life.

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For a Brand Message That Make Brad Pitts Abs Look, Meh

  SOLO ENTREPRENEURS + CREATIVES

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Personality Identifier

Saves you from having a bland, blah, Bullwinkle message - and being stranded on lookalike island.

Placeholder Image

Needs Locator

Imagine having a magic decoder ring that engineers your best message for you. Yeah, it's a thing.

Placeholder Image

12-Message Formats

We'll go through the different formats, what they mean and why they'll change your literal life.

You know how…

It’s harder than wrestling a bobcat to stand out because there’s already someone named Nancy doing what you’re doing around the (virtual) corner. You’re frustrated as hell. You’re sitting at home wearing yesterdays rosé stained leggings wondering if you’ll ever get your business off the ground. What will I do if this doesn’t work? How will I make ends meet? Should I tell my friends (ugh)? And for the love of cat fur why didn’t anyone tell me about sound-the-same-itis? (it’s a lot like an unruly nose hair - no one wants to talk about it, they just quietly tweeze as if it never existed).

You know how…

It’s harder than wrestling a bobcat to stand out because there’s already someone named Nancy doing what you’re doing around the (virtual) corner. You’re frustrated as hell. You’re sitting at home wearing yesterdays rosé stained leggings wondering if you’ll ever get your business off the ground. What will I do if this doesn’t work? How will I make ends meet? Should I tell my friends (ugh)? And for the love of cat fur why didn’t anyone tell me about sound-the-same-itis? (it’s a lot like an unruly nose hair - no one wants to talk about it, they just quietly tweeze as if it never existed).

You Wish You Did That Whole “Positioning” Thing Last Year

when you thought about it - but popular opinion got in the way and you got a logo and a fancy website and a photo shoot complete with flowing hair extensions and a double-stack of Ardell lashes, instead.

And here you are, kicking yourself even HARDER than when you got bangs because it looked so cute on Zoe Deschanel. WHO’S THAT GIRL? (pulls hoodie down lower).

No need to hide. You’re like a lot of small business owners: who wanna “look” the part. But when looks alone don’t strike that Stripe match, what do you do? Make more content? Pretend nothings wrong? Drop your prices? Launch something new? Scream until your throat bleeds?

If you’ve been having “what do I do now” thoughts, jump down off the rafters because there’s ONE fix you haven’t thought of yet; one that won’t just help you stand out - like a custom My Little Pony themed resume (true story) - but one that’ll give your business a profitable edge so it can grow. All without having to copy, piece meal or become throat tired - and that'll give your business a leg up, no matter how saturated your market.

It’s by creating a unique brand message - and it’s easier than you might think! *said while coyly raising left eyebrow*

You Wish You Did That Whole “Positioning” Thing Last Year

when you thought about it - but popular opinion got in the way and you got a logo and a fancy website and a photo shoot complete with flowing hair extensions and a double-stack of Ardell lashes, instead.

And here you are, kicking yourself even HARDER than when you got bangs because

it looked so cute on Zoe Deschanel. WHO’S THAT GIRL? (pulls hoodie down lower).

No need to hide. You’re like a lot of small business owners: who wanna “look” the part. But when looks alone don’t strike that Stripe match, what do you do? Make more content? Pretend nothings wrong? Drop your prices? Launch something new? Scream until your throat bleeds?

If you’ve been having “what do I do now” thoughts, jump down off the rafters because

there’s ONE fix you haven’t thought of yet; one that won’t just help you stand out - like a custom My Little Pony themed resume (true story) - but one that’ll give your business a profitable edge so it can grow. All without having to copy, piece meal or become throat tired - and that'll give your business a leg up, no matter how saturated your market.

It’s by creating a unique brand message - and it’s easier than you might think! *said while coyly raising left eyebrow*

Raise Your Hand if You Hear
"Brand Message” and Think:

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Ugh, it's SO hard

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What would I even say?

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I'm not well known

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Where would I start?

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Focus groups

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That's too much work

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Sounds like fluff

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Apple

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Need a consultant/agency/coach
(HINT: TOTES untrue)

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And finally…my business is
too small

Being a Business of One Gets Such a Bum Rap, Does it Not?

You might feel like because you work alone you don’t have to worry about a brand message. But creating a clear message makes you trustworthy: you’re hanging a shingle that says - you can take me seriously. It’s sort of like when your friend Jenny asked if an engagement is legit without a ring and you emphatically said, UM NO! Except that instead of Jennys engagement status, it’s a message for your business that signals - we're in this together.

A beautiful looking brand is nice. But without a concise message, it’s not clear that you’re phenomenal at what you do, that you put everything you’ve got into your work and that you’re one-of-a-kind. In other words, it's not obvious you're the best thing that's come around since dry shampoo.

From a revenue standpoint, there isn’t one solo or creative business on the planet that doesn’t benefit from a brand message and here’s why:

Messages scale.

They always have. You can encourage more people than you ever could trying to explain what you offer one person at a time (that’s being supportive). But you can also sell more by having lots of the right eyeballs pointing in your direction instead of talking to people individually (that’s being attentive). It all adds up to a business that no one can call a hobby or a pet project.

Now, more than ever before?

A brand message is the best way to make sure you don’t find yourself stranded on look-alike, sound-alike island and earn a living you can be proud of.

Having a Clear Brand Message Will Help You:

  • Earn more respect
  • Gain your audiences trust (and keep it)
  • Form strong bonds
  • Position yourself as someone to watch, know and do business with
  • Open the door to collaborative opportunities
  • Raise your profile, no matter the market conditions
  • Show off your juice!

You know what having a brand message is like? Having a wicked smart business partner with lotsa charm who people listen to and who helps you carry some of the workload.

Being a Business of One Gets Such a Bum Rap, Does
it Not?

You might feel like because you work alone you don’t have to worry about a brand message. But creating a clear message makes you trustworthy: you’re hanging a shingle that says - you can take me seriously. It’s sort of like when your friend Jenny asked if an engagement is legit without a ring and you emphatically said, UM NO! Except that instead of Jennys engagement quandry, it’s a message for your business that signals - we're in this together.

A beautiful looking brand is nice. But without a concise message, it’s not clear that you’re phenomenal at what you do, that you put everything you’ve got into your work and that you’re one-of-a-kind. In other words, it's not obvious you're the best thing that's come around since dry shampoo.

From a revenue standpoint, there isn’t one solo or creative business on the planet that doesn’t benefit from a brand message and here’s why:

Messages scale.

They always have. You can encourage more people than you ever could trying to explain what you do one person at a time (that’s being supportive). But you can also sell more by having lots of the right eyeballs pointing in your direction instead of talking to people individually (that’s being attentive). It all adds up to a business that no one can call a hobby or a pet project.

Now, more than ever before?

A brand message is the best way to make sure you don’t find yourself stranded on look-alike, sound-alike island and earn a living you can be proud of.

Having a Clear Brand Message Will Help You:

  • Earn more respect
  • Gain your audiences trust (and keep it)
  • Form strong bonds
  • Position yourself as someone to watch, know and do business with
  • Open the door to collaborative opportunities
  • Raise your profile, no matter the market conditions
  • Show off your juice!

You know what having a brand message is like? Having a wicked smart business partner with lotsa charm who people listen to and who helps you carry some of the workload.

INTRODUCING

License to Thrill

Learn How To Stand Out By Creating A Brand Message
That Charms Pants & Influences Minds 

(even if you're just starting out, starting back up again
or never got around to the whole message thing)

 INTRODUCING

License to Thrill

Learn How To Stand Out By Creating
A Brand Message That Charms Pants
& Influences Minds

(even if you're just starting out, starting
back up again
or never got around to the
whole message thing)

Peek Under the Hood

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The Actual Mechanics Of Writing A Catchy Message That Breaks Through Clutter and Elevates What You’re Selling

Plus, a priceless look at unconventional messages that don’t just stand out, they make bank (cha ching!)

The Secret To A Good Message Versus A Not-So-Good Message And How To Recognize The Difference...

…in an Instant. It’s subtle but it’s how you’ll avoid being a Cosmo DON'T in your business.

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The Single Most Important Thing That’ll Upgrade Your Message (Nothing Else Compares)

Basically, it’s a non-negotiable. Plus, a repeatable, step-by-step secret formula for writing it.

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The One Thing Every Brand Message Must Have That Most People Leave Out (And How It’ll Massively Set Your Brand Apart)

Once you’re 100% sure that THEY’RE LOOKING FOR THIS, you’ll nail your message too (truth is? you need to).

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The “BIG YES” Factor That Make It Easy For Your Buyers To Know They’re In The Right Place (And Hands)

Whether you’re selling courses, lifestyle products, fitness coaching, business consulting, group coaching, books, handcrafted jewelry, workshops, art or apparel, this works (and you won’t have to cast a love spell).

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Why Every Buyer Isn’t Formed From the Same Lump of Clay

After knowing who they are, you’ll know how to strike a healthy balance between what you want to say and what they need to hear. Everyone agrees, it’s a “whoa” moment.

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What To Do If You Have A Panic Attack Anytime Anyone Asks What You Do

Here’s how you respond with a clear and succinct answer without sounding like a stammering 6th grader (You’ll want to dig your fingernails into the palms of your hands attempting this solo).

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A Unicorn Technique For Writing Your Message From The Heart

Officially, it’s a no-no but by using this technique you’re guaranteed a message that’s sincere without being too squishy.

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The Exact Steps To Elevate Your Image, Connect With Your Buyers And Sell A Lot More

Choosing the right message elements is SOOOO confusing. These steps? Make the whole thing WAY less. You’ll see.

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My #1 Piece Of Advice For Writing Your Message

You know, if I were starting over and knew everything I know now about writing and editing and rewriting and scrapping and starting over and wanting to tear off my nails with my teeth on the daily (and they’re pretty short and stubby to begin with so we’re talking to the quick here).

Stand Out.
Speak Up.
Sound Off.

The course contains 2-hours of video lessons - broken up into 8 modules, a complete workbook consisting of exercises, quizzes and assessments that you haven't seen anywhere before, all housed inside our "feels like a real classroom" software. Plus, plenty of oohs, whoas and aha-moments, so help me Tom Ford.

ACCESS THE COURSE NOW, $99!
ACCESS COURSE NOW, $99!

Frequently Asked Q's

Frequently Asked Q's

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A PSA About License to Thrill


MERRY COX | @merry.cox.art

All you folks out there in IG land: listen up! Pay close attention to what Liz has to say, cuz she’s the queen wizard of words. Better yet BUY her course, do the word work and see the reactions from your own community. ‘License to Thrill’ is NOT the same old regurgitated  “do it this way crap”. It is the way to get attention and say your stuff in the best way possible for your audience. PLUS, her take on audience will be a big fat light bulb in your brain.

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A PSA About
License to Thrill


MERRY COX | @merry.cox.art

All you folks out there in IG land: listen up! Pay close attention to what Liz has to say, cuz she’s the queen wizard of words. Better yet BUY her course, do the word work and see the reactions from your own community. ‘License to Thrill’ is NOT the same old regurgitated  “do it this way crap”. It is the way to get attention and say your stuff in the best way possible for your audience. PLUS, her take on audience will be a big fat light bulb in your brain.

License to Thrill

$99 USD

Includes:

  • 2 hours of lessons broken up into 8 video modules.
  • Step-by-step workbook complete with exercises, assessments and quizzes that compliment your video lessons - it's goof proof!
  • A complete checklist so you don't skip a crucial component of your message.
  • Attraction words and phrases so your message sounds fresh and unique - it's like having a personal library of brand-friendly words.
  • 24/7 access on your schedule, in your time.
  • A beautiful learning environment via our back-end software - so you can watch and learn from any device, with ease.
Buy the Course Now!

You are a Fireball

You were made different. A walking anomaly. You’re a unique constellation of paradoxes leaving a trail of wonder in her wake. You’re hard to ignore. You’re funny and wild and sensationally smart. You’re here to break shit up. To question. To explore. To create. To push people forward. To reshape the status quo - loudly, bravely, carving your name in the universe - I. WAS. HERE.

This is your pocket knife.

Placeholder Image

License to Thrill

$99 USD

Includes:

2 hours of lessons broken up into 8 video lessons.

Step-by-step workbook complete with exercises, assessments and quizzes that compliment your video lessons - it's goof proof!

A complete checklist so you don't skip a crucial component of your message.

Attraction words and phrases so your message sounds fresh and unique - it's like having a personal library of brand-friendly words.

24/7 access on your schedule, in your time.

A beautiful learning environment via our back-end software - so you can watch and learn from any device, with ease.

Buy Course Now!
Placeholder Image

You are a Fireball

You were made different. A walking anomaly. You’re a unique constellation of paradoxes leaving a trail of wonder in her wake. You’re hard to ignore. You’re funny and wild and sensationally smart. You’re here to break shit up. To question. To explore. To create. To push people forward. To reshape the status quo - loudly, bravely, carving your name in the universe - I. WAS. HERE.

This is your pocket knife.