Email Beat Sheet: Create an email sequence the way Shonda Rhimes creates a television series

Ever watched a television series and couldn’t wait for the next installment? A good series is crafted to make you froth at the mouth in anticipation for the next episode. A smart email sequence is no different.

Inside you'll have A's to Q's like:

  • How many emails are in a welcome sequence?
  • What do I say in each one?
  • How do I introduce my paid offer?
  • When should I start selling?
  • Shouldn’t I just answer their questions throughout?

Download the Welcome Email Beat Sheet (& sequence prompts) to sketch a sequence like Shonda lays out a series.

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