What to do When Your Mind Tells You NO!

It was my first time scuba diving and it was more than I bargained for.
.
As an amateur-professional researcher, I did a ton of digging around about scuba diving including the best facilities to learn from, the best equipment (within my budget) for...

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Hate Marketing? Do This...

“I think Marketing isn’t for me...it’s so pushy, I really hate it.”

It was the first time a client said this to me but not the last...

For over 15-years, I’ve heard “I can’t” “I...

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That Time Story Improved Sales

I was about to fail miserably and I didn’t know it yet.

It was 2007, before cell phones replaced land lines.

My office phone rang.

A woman’s voice came on the line.

She sounded stern, like someone used to being in control.

It came...

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Two Brands Walk Into a Bar…

Picture this with me…

You’re in a bar sipping on a Lemon Drop. 

It’s after 7:30pm on a Thursday.

As you lift the sugar-rimmed glass to your lips, you notice a shadow in your periphery.

Saddling up beside you are two...

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How Not to Put Your Voice on Mute

Once upon a time, I worked in the high tech industry PAD (pre-advertising-days). 

I did my best to fit in with all the tech brainiacs – even wore my hair in a respectable twist, donned dark colors and as little makeup as...

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A is for Authority, Not Asshole

There’s a stench in the air and it’s called conflict.

I see it over and over again…

Talented, skilled, results giving professionals conflicted with the title of authority.

“I’m not an authority or an expert,...

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Non Stinky About Page Opening Lines that Seduce Like Crazy

Pick up lines.

You gotta give pick up artists props for boldness and creativity.

Boldness and creativity may not get a Rico Suavé wannabe the hook up, but it sure goes a long way on your About page.

Remember a while back when I...

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The Secret to Curing Writers Block So You Can Write Anything Faster

A reader say’s:

“Writing my “About Me” page on my website has been a thorn in my side for way too long. I feel so stressed about it because I know how important it is to get it right, I have writer’s block.”

...
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How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid

You know where we get tied up?

Testimonials. 

There’s a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots.

Testimonials (and case...

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Not sure what to say on your About page? No problem! 10 No Good, Very Bad Things to do on your About Page

Sometimes you hunt for information and sometimes information finds you.

Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought about.

Or you found a...

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