On Becoming a Marketer That Gives a Flying Fig

If people believe you're using them to build your vision, they'll also believe you don't give two figs about helping them achieve theirs.

As marketers we’ve gotta demonstrate that we care more about our...

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Aligning Your Story with Your Buyers Story, Demonstrating Empathy & Positioning Yourself as a Trusted Ally Starts Here

As coaches, educators and norm changers, we’re always presented with two doors.

Door number one is the story we tell ourselves about the work we do. Our worth, our value our skill.

Door number two is the story our...

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Love & Respect. The New Rules of Engagement.

It’s about love and respect...

Some of the best brands know that gathering their tribe and creating products, services and experiences that surprise and delight is the future.

It’s no longer about hunting...no...

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First, They'll Call You Nuts. A Poem For Ruckus Raisers.

First they'll ask you why...

And maybe call you nuts.

Later they'll ask you how you did it...

And praise you for your guts.

The trick is to ground yourself during the Why phase because doubt, judgment and criticism (from...

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Focus on What's Right, Interesting and the Stuff That Creates Change

When you’re destined to make change, and you don’t for fear of getting it wrong...

...or being called out as a phony baloney

...or because you’re afraid the responsibility is more than you can carry, you...

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2019: The Year I Commit to One, And Only One, Thing...

I’m deep in 2019 planning, which is different (at least to me) than goal setting.

I don’t goal set. My goals change as often as my underpants.

But I do like to plan out what I’m doing and when...with lots...

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“No story lives unless someone wants to listen.”

One of my favorite storytellers, JK Rowling, said this about works of fiction. The same applies to stories in business.

Most social media/content creation...

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A Simple Switch You Can Make Today to Boost Sales

What if we’ve had it all wrong?

What if the notion of building for know, like and trust - the benchmark for brand success - was only half right?

Or not right at all...

For at least the last 15-years every brand and...

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Dear Fancy Pants Gurus: Stop Stage Shaming

“It’s your responsibility to share the gifts God put inside of you. To ignore them, makes you selfish.”

I looked around the room and what I saw on the faces of her attendees shook me.

We were all there to...

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Describe Your Brand Voice in 5-Words...Go!

I’ve written about voice before.

It’s crucial for good communication whether in person or online.

And yet, so many of the brands I work with struggle to find theirs.

So I thought, how can I make defining your...

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