Have you ever noticed that one of the first questions you’re asked on an interview is why?
Why are you in business?
Why did you choose this business?
Why do you push yourself every day?
The answers are as personal as...
Want to make a strong connection with your tribe?
Want to give them a deeper peek into who you are?
Want to feature your product or service in a way that isn’t over-the-top or hey- look-at-me hype?
Email is the #2 way...
It was springtime. Friends and the Rachel cut, was a huge hit when and I started working for an international magazine as a junior rep.
It was so exciting to be surrounded by brilliant writers and ad people sashaying...
Do you remember New Coke?
It was the unofficial name for the new formulation of Coca-Cola back in 1985.
Then, in 1992, they renamed it Coke II.
And in 2002, it was off the market.
Product names, design elements even taglines...
Pick up lines.
You gotta give pick up artists props for boldness and creativity.
Boldness and creativity may not get a Rico Suavé wannabe the hook up, but it sure goes a long way on your About page.
Remember a while...
Sometimes you hunt for information and sometimes information finds you.
Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought...