Are You Wearing an Online Cloak of Invisibility?

“No story lives unless someone wants to listen.”

One of my favorite storytellers, JK Rowling, said this about works of fiction. The same applies to stories in business.

Most social media/content creation...

Read Me...

A Simple Switch You Can Make Today to Boost Sales

What if we’ve had it all wrong?

What if the notion of building for know, like and trust - the benchmark for brand success - was only half right?

Or not right at all...

For at least the last 15-years every brand and...

Read Me...

Dear Fancy Pants Gurus: Stop Stage Shaming

“It’s your responsibility to share the gifts God put inside of you. To ignore them, makes you selfish.”

I looked around the room and what I saw on the faces of her attendees shook me.

We were all there to...

Read Me...

Describe Your Brand Voice in 5-Words...Go!

I’ve written about voice before.

It’s crucial for good communication whether in person or online.

And yet, so many of the brands I work with struggle to find theirs.

So I thought, how can I make defining your...

Read Me...

It’s not about Power, it’s about Precision…and maybe cotton panties

Have you ever noticed that one of the first questions you’re asked on an interview is why?

Why are you in business?

Why did you choose this business?

Why do you push yourself every day?

The answers are as personal as...

Read Me...

5 Obvious Tips for Writing Better Emails that Most Marketers Overlook

Want to make a strong connection with your tribe?

Want to give them a deeper peek into who you are?

Want to feature your product or service in a way that isn’t over-the-top or hey- look-at-me hype?

Email is the #2 way...

Read Me...

From Boardroom to Bedroom, Everyone Wants this One Thing...

It was springtime.  Friends and the Rachel cut, was a huge hit when and I started working for an international magazine as a junior rep.

It was so exciting to be surrounded by brilliant writers and ad people sashaying...

Read Me...

Does Your Brand Need a Makeover? Here are 5-Ways to Tell

Do you remember New Coke?

It was the unofficial name for the new formulation of Coca-Cola back in 1985.

Then, in 1992, they renamed it Coke II.

And in 2002, it was off the market.

Product names, design elements even taglines...

Read Me...

Non Stinky About Page Opening Lines that Seduce Like Crazy

Pick up lines.

You gotta give pick up artists props for boldness and creativity.

Boldness and creativity may not get a Rico Suavé wannabe the hook up, but it sure goes a long way on your About page.

Remember a while...

Read Me...

10 No Good, Very Bad Things to do on Your About Page

Sometimes you hunt for information and sometimes information finds you.

Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought...

Read Me...
1 2 3 4
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.