I’m Liz.
I Use Words
as a Weapon...

(for reinvention, for
persuasion, for profits)

Yoga Changed How I Show Up in My Business. Here’s Why.

I’m not a zen person.

I’m what you might call entertainingly high strung.

I take many deep breaths throughout the day because I find...

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An Unconventional Way to Plan Your Week

Sundays are for floppy hats, hanging by the pool...and for planning.

One of my favorite Sunday rituals is planning out the upcoming week. My...

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How to Scare Away Clients that Suck the Life Out of Your Business…and Your Time

In 2004, after leaving my corporate position as head of sales and marketing for a big magazine publisher, I launched my first business - writing...

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What to do When Your Mind Tells You NO!

It was my first time scuba diving and it was more than I bargained for.< p/>

As an amateur-professional researcher, I did a ton of digging...

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Hate Marketing? Do This...

“I think Marketing isn’t for me...it’s so pushy, I really hate it.”

It was the first time a client said this to me but not...

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Two Brands Walk Into a Bar…

Picture this with me…

You’re in a bar sipping on a Lemon Drop. 

It’s after 7:30pm on a Thursday.

As you lift the...

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How Not to Put Your Voice on Mute

Once upon a time, I worked in the high tech industry PAD (pre-advertising-days). 

I did my best to fit in with all the tech brainiacs –...

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A is for Authority, Not Asshole

There’s a stench in the air and it’s called conflict.

I see it over and over again…

Talented, skilled, results giving...

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The Secret to Curing Writers Block So You Can Write Anything Faster

A reader say’s:

“Writing my “About Me” page on my website has been a thorn in my side for way too long. I feel so stressed...

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Everyone tells you to Be You

They also tell you to differentiate what you do, but let’s be honest…

…being you isn’t a business proposition.

And, how...

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