Have you ever noticed that one of the first questions you’re asked on an interview is why?
Why are you in business?
Why did you choose this business?
Why do you push yourself every day?
The answers are as personal as...
Want to make a strong connection with your tribe?
Want to give them a deeper peek into who you are?
Want to feature your product or service in a way that isn’t over-the-top or hey- look-at-me hype?
Email is the #2 way...
Pick up lines.
You gotta give pick up artists props for boldness and creativity.
Boldness and creativity may not get a Rico Suavé wannabe the hook up, but it sure goes a long way on your About page.
Remember a while...
It was springtime. Friends and the Rachel cut, was a huge hit when and I started working for an international magazine as a junior rep.
It was so exciting to be surrounded by brilliant writers and ad people sashaying...
Do you remember New Coke?
It was the unofficial name for the new formulation of Coca-Cola back in 1985.
Then, in 1992, they renamed it Coke II.
And in 2002, it was off the market.
Product names, design elements even taglines...
Sometimes you hunt for information and sometimes information finds you.
Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought...
I could keep listing all the containers that make for a money-making sales page but I won’t because none of that matters (seriously) if your sales page is void of this one...
You know where we get tied up?
There’s a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots.
So then she asked...”but how do I know what that is?”
“It’s simple really”, I replied...
“Know your people.”
There are two crucial questions to ask yourself when creating an...
If we were lounging side-by-side at the Catskills, we’d bond over fruity drinks with pink umbrellas and then exchange emails on the back of a ring stained coaster. (HOW FAB IS THAT?!)
THE BAD NEWS? We’re all out of coasters. The good news? We can still become email pen-pals. Yay! My email is email@example.com. What’s yours?
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