I’m Liz.
I Use Words
as a Weapon...

(for reinvention, for
persuasion, for profits)

On Becoming a Marketer That Gives a Flying Fig

If people believe you're using them to build your vision, they'll also believe you don't give two figs about helping them achieve theirs....

Read On...

Aligning Your Story with Your Buyers Story, a Primer

As coaches, educators and norm changers, we’re always presented with two doors.

Door number one is the story we tell ourselves about the work...

Read On...

Love & Respect. The New Rules of Engagement.

It’s about love and respect...

Some of the best brands know that gathering their tribe and creating products, services and experiences that...

Read On...

First, They'll Call You Nuts. A Poem For Ruckus Raisers.

First they'll ask you why...

And maybe call you nuts.

Later they'll ask you how you did it...

And praise you for your guts.

The trick is to ground...

Read On...

Focus on What's Right, Interesting and the Stuff That Creates Change

When you’re destined to make change, and you don’t for fear of getting it wrong...

...or being called out as a phony baloney

...or...

Read On...

2019: The Year I Commit to One, And Only One, Thing...

I’m deep in 2019 planning, which is different (at least to me) than goal setting.

I don’t goal set. My goals change as often as my...

Read On...

“No story lives unless someone wants to listen.”

One of my favorite storytellers, JK Rowling, said this about works of fiction. The same...

Read On...

A Simple Switch You Can Make Today to Boost Sales

What if we’ve had it all wrong?

What if the notion of building for know, like and trust - the benchmark for brand success - was only half...

Read On...

Dear Fancy Pants Gurus: Stop Stage Shaming

“It’s your responsibility to share the gifts God put inside of you. To ignore them, makes you selfish.”

I looked around the room...

Read On...

Describe Your Brand Voice in 5-Words...Go!

I’ve written about voice before.

It’s crucial for good communication whether in person or online.

And yet, so many of the brands I work...

Read On...
1 2 3 4 5
Close

Sign up for the emails that'll inspire you to use your voice. You'll also get marketing + branding + copywriting tips + encouragement because words are the bridge that connect everything.

50% Complete