It’s not about Power, it’s about Precision…and maybe cotton panties

Have you ever noticed that one of the first questions you’re asked on an interview is why?

Why are you in business?

Why did you choose this business?

Why do you push yourself every day?

The answers are as personal as...

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5 Obvious Tips for Writing Better Emails that Most Marketers Overlook

Want to make a strong connection with your tribe?

Want to give them a deeper peek into who you are?

Want to feature your product or service in a way that isn’t over-the-top or hey- look-at-me hype?

Email is the #2 way...

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Non Stinky About Page Opening Lines that Seduce Like Crazy

Pick up lines.

You gotta give pick up artists props for boldness and creativity.

Boldness and creativity may not get a Rico Suavé wannabe the hook up, but it sure goes a long way on your About page.

Remember a while...

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From Boardroom to Bedroom, Everyone Wants this One Thing...

It was springtime.  Friends and the Rachel cut, was a huge hit when and I started working for an international magazine as a junior rep.

It was so exciting to be surrounded by brilliant writers and ad people sashaying...

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Does Your Brand Need a Makeover? Here are 5-Ways to Tell

Do you remember New Coke?

It was the unofficial name for the new formulation of Coca-Cola back in 1985.

Then, in 1992, they renamed it Coke II.

And in 2002, it was off the market.

Product names, design elements even taglines...

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10 No Good, Very Bad Things to do on Your About Page

Sometimes you hunt for information and sometimes information finds you.

Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought...

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Does Your Sales Page Smell Like Money Honey…or Does it Stink?

Headlines.

Openers.

Pain Points.

Benefits.

I could keep listing all the containers that make for a money-making sales page but I won’t because none of that matters (seriously) if your sales page is void of this one...

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How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid

You know where we get tied up?

Testimonials. 

There’s a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots.

...

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That Time Story Improved Sales

I was about to fail miserably and I didn’t know it yet.

It was 2007, before cell phones replaced land lines.

My office phone rang.

A woman’s voice came on the line.

She sounded stern, like someone used to being...

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Answer These Two Questions and You're On Your Way to Creating an Offer That Sells

So then she asked...”but how do I know what that is?”

“It’s simple really”, I replied...

“Know your people.”

There are two crucial questions to ask yourself when creating an...

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