I’m Liz.
I Use Words
as a Weapon...

(for reinvention, for
persuasion, for profits)

On Becoming a Marketer That Gives a Flying Fig

If people believe you're using them to build your vision, they'll also believe you don't give two figs about helping them achieve theirs....

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Love & Respect. The New Rules of Engagement.

It’s about love and respect...

Some of the best brands know that gathering their tribe and creating products, services and experiences that...

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