On Becoming a Marketer That Gives a Flying Fig
If people believe you're using them to build your vision, they'll also believe you don't give two figs about helping them achieve theirs.
As marketers we’ve gotta demonstrate that we care more about our...
Love & Respect. The New Rules of Engagement.
It’s about love and respect...
Some of the best brands know that gathering their tribe and creating products, services and experiences that surprise and delight is the future.
It’s no longer about hunting...no...
HEY THERE!
I'm Liz Pabon
I'm a former advertising executive-turned-course-creator-turned-brand-strategist-turned coach and mentor-turned-writer who's obsessed with Sephora, Homegoods, rescue dogs and Cherry Garcia ice cream. My mission? To show you how to build a brand you can be proud of and a business that pays the bills and pays it forward (without all the overwhelm).
