Does Your Sales Page Smell Like Money Honey…or Does it Stink?

Headlines.

Openers.

Pain Points.

Benefits.

I could keep listing all the containers that make for a money-making sales page but I won’t because none of that matters (seriously) if your sales page is void of this one...

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How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid

You know where we get tied up?

Testimonials. 

There’s a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots.

...

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That Time Story Improved Sales

I was about to fail miserably and I didn’t know it yet.

It was 2007, before cell phones replaced land lines.

My office phone rang.

A woman’s voice came on the line.

She sounded stern, like someone used to being...

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Answer These Two Questions and You're On Your Way to Creating an Offer That Sells

So then she asked...”but how do I know what that is?”

“It’s simple really”, I replied...

“Know your people.”

There are two crucial questions to ask yourself when creating an...

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What if Your Insecurities Were a Good Thing?

I used to think my insecurities were a weakness.

Until today...

When it dawned on me that those insecurities have kept me from becoming complacent.

It’s easy to think you’ve done it all or seen it all...especially...

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Why You Can't, Under Any Circumstances, Crawl When You Were Born to Fly

As a girl, I wanted to fly.

Not in the air with wings and feathers...

...and not with a seat belt or machinery.

In those days, what I thought of as flying was really freedom. That’s what I wanted.

Freedom to...

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My Rx for a Scorching Case of the What If's

The “what if’s” are no joke.

What if I’m not good enough...

What if they laugh...

What if I lose...

What if I win...

What if I’m wrong...

What if it’s not possible for me...

I get it...starting...

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There's No Shame in Making Mistakes

Mistakes happen - it’s one of those “sure things” in business.

The problem though, isn’t that mistakes happen. The problem is in not owning up to them when they do...

It’s embarrassing.

You...

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Fear, Criticism and Other Stuff We Spend Way Too Much Time Worrying About

I’m no stranger to fear of other people's opinion, criticism or judgement.

And while I can’t tell you the first time I felt this kind of fear, I can tell you it crept into my body like a thief in the night just...

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Deliciously Uninteresting & Delightful Things I Did This Summer

Summer is coming to an end. Can you believe it?!?

I can’t say I’ve ever been on a roller coaster of emotional highs and lows as I have in this one season.

Before I close the chapter on summer 2018, I soul...

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