I’m Liz.
I Use Words
as a Weapon...

(for reinvention, for
persuasion, for profits)

Describe Your Brand Voice in 5-Words...Go!

I’ve written about voice before.

It’s crucial for good communication whether in person or online.

And yet, so many of the brands I work...

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It’s not about Power, it’s about Precision…and maybe cotton panties

Have you ever noticed that one of the first questions you’re asked on an interview is why?

Why are you in business?

Why did you choose this...

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5 Obvious Tips for Writing Better Emails that Most Marketers Overlook

Want to make a strong connection with your tribe?

Want to give them a deeper peek into who you are?

Want to feature your product or service in a way...

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From Boardroom to Bedroom, Everyone Wants this One Thing...

It was springtime.  Friends and the Rachel cut, was a huge hit when and I started working for an international magazine as a junior rep.

It was...

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Non Stinky About Page Opening Lines that Seduce Like Crazy

Pick up lines.

You gotta give pick up artists props for boldness and creativity.

Boldness and creativity may not get a Rico Suavé wannabe...

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Does Your Brand Need a Makeover? Here are 5-Ways to Tell

Do you remember New Coke?

It was the unofficial name for the new formulation of Coca-Cola back in 1985.

Then, in 1992, they renamed it Coke II.

And in...

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10 No Good, Very Bad Things to do on Your About Page

Sometimes you hunt for information and sometimes information finds you.

Like when you do a google search for Ketogenic recipes and land on a blog...

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Does Your Sales Page Smell Like Money Honey…or Does it Stink?

Headlines.

Openers.

Pain Points.

Benefits.

I could keep listing all the containers that make for a money-making sales page but I won’t because...

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How to Get Testimonials, Without Sounding Whiny or Needy, that are so Good You’ll be Booked Solid

You know where we get tied up?

Testimonials. 

There’s a right way and wrong way to ask for them and not knowing the difference gets your...

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That Time Story Improved Sales

I was about to fail miserably and I didn’t know it yet.

It was 2007, before cell phones replaced land lines.

My office phone rang.

A...

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